General Electric (G&E)


Connecting digital and real-life solutions

General Electric Company (GE) is an American multinational conglomerate incorporated in New York City and headquartered in Boston.

Connecting digital and real life solutions through business and humanised stories. From large scale to relevant, the deeper you dive into the website the more personal it becomes.

What makes GE great besides its products and solutions? Its people and initiatives. Get the word out about these fantastic ambassadors and the work they do.

Both business goals as well as personal stories have to be aligned to serve GE’s purposes. Here the editorial approach kicks in. Connecting business insights with moving stories like a cradle to cradle example or a big hero story concerning ‘the new world’ can make this happen.


May 2016

Guide users by telling stories

GE wants to connect with and inspire its customers. One of the great things about the website is that it evolves each time you visit. On navigational level, a toptask panel provides the specific user with suggestions to choose from, while the stories will inspire visitors.

The deeper you get, the more relevant it becomes


This is a unique website which will require a more modern browser to work!

Please upgrade today!