Van Lanschot

 

Interact in every life stage

Van Lanschot is a financial institution of Dutch origin offering private banking, asset management and merchant banking services. 

Pronounced colours, a more modern logo, stylish illustrations, personal stories and inspiring photos. Launched in 2018, the new Van Lanschot website introduced the new branding of this independent bank. 

The purpose of this re-branding is to create an innovative experience, in which every interaction – online as well as offline – seamlessly matches the banking and asset management needs and life stage of the (potential) customer. An ambition that demands the continuous renewal and optimization of the platform.

Agency
We are you

Date
January 2018

For young and old

Van Lanschot was looking for a digital partner who could help with this ambition. The bank found this in We are you. We collaborated to create a concept and design that appeals to both young and old. In an agile international team – consisting of Van Lanschot and We are you professionals – the new website was developed, provided with content and optimized to deliver the best customer journey. In the first instance the technical realization was in Sitecore 8 . The team quickly migrated the website to the new Sitecore 9, because of the more extensive personalization and e-mail marketing possibilities.

Tailor-made asset management advice via the Van Lanschot digital platform

Personalization across multiple channels

Van Lanschot services have been optimized and personalized since the Dutch website went live in 2018. It has the usual functionalities such as the My Van Lanschot environment and new functionalities, such as a selection aid and inspiring articles about investments and mortgage solutions. After the launch the team continued introducing developments. The focus is on personalisation, using data from the other Van Lanschot digital platforms. We used eye tracking and scientific research within the target group to test whether the personalisation actually works.

More than a website

Along with the optimization of the Dutch website, the development team are also working on the personalisation of the Belgian and Swiss versions. The intensive collaboration with Van Lanschot goes beyond just the development of the websites. We are you are training the Van Lanschot marketeers and content managers in the optimal application of Sitecore for the placing of content and for the measuring of customer behaviour on the website. We are you are also helping to organize the internal organization in such a way that potential customers can actually make the transition to become actual customers through the website and begin their subsequent customer journey. A link between the website and Van Lanschot’s CRM is unmissable.

Results

The results were so convincing that all of the involved departments wanted to get started with personalization. By involving all departments we created support for the changes to the website.

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