A look inside an iconic hotel

The Burj Al Arab is a luxury hotel located in the city of Dubai, United Arab Emirates, managed by Jumeirah hotel group. It is one of the tallest hotels in the world. 

Jumeirah Inside allows users to experience the luxury of Jumeirah properties through an immersive online experience. Using video, 360° imagery and 3D sound, it gives online visitors the opportunity to explore the hotel’s spectacular rooms and public spaces.

As anyone who has flown first class or checked into a top hotel knows, luxury travel is all about the little details that make the experience special. In the offline world, these details are easy to spot, making it easier for premium brands to stand out, but in the online world, it can be difficult to create the same impression.


July 2019

An interactive 360° experience 

To address this, Google recently collaborated with Jumeirah Group on a project that gives travelers from all over the world a chance to virtually explore the famous 7 star Burj Al Arab hotel and 20 other properties in the brand’s portfolio. The result, ‘Jumeirah Inside’, is the travel industry’s first fully immersive, integrated discovery and booking platform, gathering together the previously disjointed processes of inspiring and converting visitors into a single, beautiful website. 

Give Jumeirah’s guests an unforgettably rich, immersive online experience in advance of their arrival.

Journeys begin online

Data from Google’s Consumer Barometer shows that online is still a key channel for researching and booking leisure travel, with 57% of European travelers going online to compare products, prices, and features. One of Jumeirah’s main aims for the ‘Jumeirah Inside’ project was to create a destination site that would accomplish the dual goals of inspiring travelers and providing them with a seamless path to booking.


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